Fostering Pet Non-Profits’ Missions

Animal protection and welfare services are passionate and overwhelmed with a grand mission: providing and sustaining animal well-being. According to GuideStar, there are over 23,000 animal-related non-profits focused on protecting and providing health and happiness for their pets ’ .

Animals in Need

According to SpayUSA, 70,000 puppies and kittens are born in the U.S. every day. Compare that to 10,000 humans, and the numbers simply do not match up. Over half of these animals are born from unintended litters, and because of overpopulation from these animal families, dogs and cats are neglected, abused and/or abandoned. To heighten these statistics even more, eight million healthy or treatable dogs and cats enter U.S. shelters every year, and over half of them face euthanasia because the are not adopted to a forever home (SpayUSA).

Time, Money and Resources, and Pets Still Are in Need

Money, volunteers and surrenders are the biggest challenges pet organizations face. They spend significant time asking for donations, applying for grants and oftentimes this is through their own monetary means. This necessary distraction directly pulls passionate and dedicated pet advocates away from their core mission: paving the path for a better life for their pets. Many pet-related Companies will generously donate food, supplies and money to these causes, however, they miss the pivotal need for sustainable funding. This ingrained system has created an endless loop: Non-profits continue to ask for funds throughout the year and must spend precious time developing fundraising campaigns as means to support their causes.

A Program to Create Sustainable Funding

Whisper Pet, a social enterprise, has developed a new perfume-free odor elimination and cleaning spray that instantly, completely and permanently removes odors, and is safe for families and their pets. Whisper Pet is on a mission to refresh the world for pets and pet parents, not just by eliminating unpleasant smells, but also by creating continuous and sustainable fundraising opportunities for pet charities, shelters, and rescues so they can focus on what they do best: creating a safe happy world for animals. For every purchase of Whisper Pet a portion of revenue goes back to the charity of the customer’s choice.

To learn more about the program and/or how you can participate, visit